FENDER

Project Manger, Marketing Ops - Digital

Fender Musical Instruments Corp.

Hollywood, CA | 08/17-Current

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Project manage execution of digital deliverables for fender.com, CRM, social media, paid, ecomm, artist relations and integrated marketing

Collaborate with stakeholders to gather requirements and determine project scope

Closely monitor approval process

Ensure deliverables are executed on time and creative is on brand

Generate weekly project reports

Track projects through Workfront

Manage budgets, PO requests and vendor set-ups

Proactively problem solve any and all issues, as they arise

Resource Management

Vendor Management

Resume: Text

LAKESHORE

Creative Director, Art Department

Lakeshore Learning Materials

Carson, CA | 06/14-03/17

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Lead creative process for all B2B & B2C digital and print marketing initiatives, including large scale catalogs, in-store graphics and ads.

Managed a team of 10 direct reports promoting creativity, improved workflow and teamwork.

Directed an additional 12 dotted line reports including the production, color, prep and photo teams

Launched creative strategy, design and style guides for two new sub-brands targeting Infant Toddler & Parent markets, resulting in an additional 21 million in revenue.

Art directed photo shoots including model casting, set design, wardrobe and product presentation

Lead omni-channel initiatives with cross-functional partners

Created digital brand style guide

Created seasonal inspiration packets and lead brainstorm meetings

Improved processes and efficiencies within the operations and creative team

Resume: Text

LUCKY BRAND

Sr. Project Manger, Creative Services

Lucky Brand

Los Angeles, CA | 08/10-03/14

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Managed all print and digital asks for the brand including pr, marketing, retail, ecomm and wholesale

Oversaw workload of 17 editorial and creative staff members

Determined project scope and resources
Assisted with art direction from concept through completion

Managed vendors

Managed budgets

Managed shot lists for photo shoots

Managed calendars and budgets

Generated weekly project reports

Resume: Text

POTTERYBARN

Visual Merchandising Manager + Photo Producer

Williams-Sonoma Inc

San Francisco, CA | 06/00-08/10

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Managed window merchandising for all stores & partnered with cross-functional team to ensure windows aligned with all channels

Managed window and prop budget, organizing distribution to stores and created store directives

Produced photo shoots + managed shot list

Managed PPT presentations for high level executives, including the President

Produced annual store manager’s conference presentations from 2006-2010

Launched creative strategy, design and style guides for two new sub-brands targeting Infant Toddler & Parent markets, resulting in an additional 21 million in revenue.

Art directed photo shoots including model casting, set design, wardrobe and product presentation

Lead omni-channel initiatives with cross-functional partners

Created digital brand style guide

Created seasonal inspiration packets and lead brainstorm meetings

Improved processes and efficiencies within the operations and creative team

Resume: Text

SKILLS

Project Managementment

Process Improvement

Budgets Management

Team Management

Muti-tasks with ease

Proactive problem solver

Creative Suite and Keynote

MS Office
Workfront

Resume: Text

EDUCATION

BFA Photography with an Emphasis in Graphic Design

San Jose State University
San Jose, Ca

Resume: Text